After listening to all those bellow’s music to fully critique with advice and see just who may have the best chance/s to make it big in 2013, though I’m aware most who only review a band or singer don’t even hear their sound. These are just some of the many rising, but most profitable for stardom.
Outstanding tone, depth and charismatic undertones, equipped with piano tinkering greatness and evangelic vocals, Tom Odell is the biggest grower available to the business this year. Capturing fans with poise, precision and piquing their interest for the next coming moment carrying the listener along with depth, gothic undertones and rich numbness immobilising listeners in the sound becomes a raw talent many may instantly dismiss though for those who ‘get it’ are deeply immersed into the empathic journey from Odell expertly.
Willy Moon creates originality, exception and class from the offset. With an extremely cool, vibrant and likeable presence, Moon, who will do his ’own thing’ and do it exceptionally well added with intense beat and a pounding groove Wil has everyone eating out of the palm of his hand. With performances just as slick as his hair, it’s a miracle music execs have left him alone for so long.
On Gary Barlow’s radar and allowed to mature in her own world while giving flawless performances at the age of just eighteen, A*M*E’s launch with record “Play The Game Boy” was sharp, sufficient and cleverly done from such a young, debuting star, capable of bigger options. Now snapped up by Sony A*M*E plans to succeed her single with an album in 2013.
Winners of the Barclaycard Mercury Music Prize late last year, students Alt-J have a rapturous sound filled with tender beats perfectly used in light manner to endorse the sound tentatively and guide the listener to their own understanding of the sound that encapsulates quality. Let’s hope they get further recognition and album releases in the coming future from the business.
Instant beat and jingle encouragement of beats to instantly gain interest from audience draws the eye, or ear, to Mvula’s sweet yet raw sound. The ringing sound synonymous with Mvula rings highly for all in tune with her generous offerings. Being billed as a young Nina Simone is a tough and possibly unfair comparison for anyone, once compared, they transform stuck in the shadow, though Mvula has her own credentials the sound is both distinct and similar but developed her own style making her a true one to watch where big things are expected.
Smooth, stylistically structured and unafraid to do their own ‘thing’ AlunaGeorge put in an alternative music scene set with smooth electro beats, charisma and depth. Numerous levels opened up when hearing this band may open up brighter prospects over the next year. In contrast with the upbeat songs also maintain the style accordingly. Certainly captures attention instantly with music alone, first and foremost. Palma Violets
Strong rap style with expletives and rapid ad libs, Haze may shock some initially with the extreme language, however the upcoming American rapper has a strong style, knows where her direction is at and wont apologise for remaining in charge of her creativity. Instantly compared to others as is the line paved out for all of these acts, Haze has made headway on her own merits. Her style is good, fresh and new, but if the beat doesn’t modify after six months into a bundle of records sounding completely similar, Haze will be swallowed by the musical juggernaut and lost in the system instead of aiming to breakout of it. Haze has also received numerous comparisons to the mesmeric Azaelia Banks. Perhaps not her fault, though if music producers or indeed Haze adopt this route, they may as well pack up and go home now.
Three piece girl band HAIM sport a subtle tone while adding a girl next door attitude equipped with instruments and non-conformist norms, however lacks a strong punchline to appeal to an audience overall. A sweet band, with smooth vocals. I find their charismatic depth like in Falling to be more appealing than say the slushy nice ones like Don’t Save Me. This may be their best options forward, but needs to gather an upbeat style somewhere inside for today’s market.
Kodaline’s mellow, soft and smooth expression carries the interest highly in melancholic numbers. Their tender and fragile vocals embedded into the sound and feel of the music is certainly a joy to hear. Able to be carried away with them in the music, highly empowering soul searching acoustic perfection and precise timing of style gives them a unique edge unseen in the business or by any band at all.
A fresh band aimed towards a rap/grime R ‘n’ B style with some explicit tone might encourage the market of today’s society somewhat, however I find this uninteresting when it gets into the middle of the songs and towards the end, which makes it a struggle for the group to make an impact the way they wish. The start is sharp and fresh, yet remains constant throughout with no real oomph and only seemingly attempting to interest hip hop audiences and rebellious teens which don’t actually become interested in the music and adapt to setting alone.
Indie, club, pop fusion duo Disclosure add perfect contrast to today’s market filled with high levels of necessity, alternative sound and unique style that encourages all three’s music to reach different levels everytime. Striking a different sound everytime with fans, becoming infused into the sound and morphed into their own reality as a result dispersing all their troubles, stress and entering a plain of freedom, Disclosure are highly needed in the market on a widestream level.
Of the above, the best options for the industry to recognise with priority would be Tom Odell, Disclosure, Willy Moon, Alt-J and A*M*E. Granted you’ll probably all say, these are already, kind of, breakingout. The ones who really are coming through are Laura Mvula, AlunaGeorge and Kodaline.
Should the music business adapt and snare talented individuals, it will remain very healthy with certain talents recognised, maintained and allowed freedom of expression to keep audiences onside.