The Brit Awards 2013
You didn’t think you’d get away with this one did you? Below in every item presented can be a vital way of reforming the broken formula in any product, service or award ceremony. I am available should you need to hire a new force. You should consider it.
In previous years the Brit Awards have been filled with controversy. While the Brits are avoiding this and that is not a problem itself, though fans and critics are asking for trouble for fun, this show can be a success without disaster. From politicians, musical performance interruptions and expletives galore, and the infamous Ronny Wood challenge the awards have been a right laugh for controversy and interest.
Many are panning this Wednesday, 20th Feb’s Brits as “bland.” I disagree. They weren’t bland. They were dire! Non-descript, empty and botched out, winners were unknown, undeserving or just plain randoms. One saving grace from the Brits has been the musical performances. A couple of years back the Brits reformed stating the performances were the focus (ludicrous to make your awards second place) but the sets were going to be amazing. There have been numerous sets in past years that were outstanding, unique and concert worthy. The mash up’s of 2009, including The Ting Tings and Estelle were further highlight even when the ‘big names’ finished or came later.
The host has always been an imperative role. For the third, yes, third year running, lovely, bouncy, housewives favourite comedian James Corden was host of the show. This was one of its many problems. The assumption that everyone loves James Corden is an idiotic notion that the ceremony producers convince themselves in order to make them seem they know what is good for the show. Their stubborn attitude cost them dearly. Corden scrapped through three years ago with a bearable presentation. He should not have returned for a second series but with this Gavin and Stacey TV show ending and assumed to be the nation’s biggest favourite show, the Brits pounced. It was OK as a show, but wasn’t to the scale of heightened appreciation. The only way the Brits could possibly have this would be to parachute in Ricky Gervais. Golden Globes anyone? Although, now one has mentioned it, the Brits should be gracious to offer me a role producing, strategizing or in the audience typing my ivory keys on my keyboard. J I can get you what you need, but don’t go abusing it. The Brits is in need of serious revamps and PR.
I am a lover and supporter of the Arts and have immense time for it and others should get more involved for our culture and in-depth growth as human beings. This aside, Damien Hirst is a great artist whom I respect. However, those ‘Awards’ with a white statue and polka dot mess all over it looks more reminiscent of a Yazoo milk bottle. They are ugly. Awards should never be such and are an ‘Award’ meaning high levels of prestige and to acquire such a rare and exceptional feat of talent recognition is vital in the gong. I would be embarrassed if I won that and quite possibly refuse it! Marlon Brando eat your heart you!
OK, enough gabbing on the poor show structure, what of the awards themselves?
British Male Solo Artist – Ben Howard
British Breakthrough Act – Ben Howard
British Female Solo Artist – Emeli Sande
British Group – Mumford & Sons
International Male Solo Artist – Frank Ocean
International Group – Black Keys
Live Act – Coldplay
British Single – Skyfall, Adele
British Producer – Paul Epworth
Critic’s Choice – Tom Odell
Best Album – Our Version of events, Emeli Sande
Brits global success (International Sales of 2012) – One Direction
International Female Solo Artist – Lana Del Rey
Special Recognition – War Child
He’s come in for a lot of stick. Perhaps not his fault, who knows, however, WHO is Ben Howard? I m extremely well rounded and into new, alternative, indie and all rising music with an ear to the ground, but even I am stumped by Ben Howard.
The Brits felt it should honour moody Olly Murs with a nomination after talking about being snubbed for his rather meek music. While Olly may be a lovable guy, his music is somewhat off. This is no popularity contest. Calvin Harris was also nominated, alongside Richard Hawley and Plan B. While I am in favour of none of the nominees, though obvious decision to win should be Plan B, if the Brits didn’t want obvious pandering to make a farce of the show, how about nominating credible candidates?
Corden and the Brits were so obsessed with “patting themselves on the back” as Matthew Wright expressed on Friday morning’s The Wright Stuff, on Channel 5, Corden spoke to music insiders of the mainstream like record boss Simon Cowell, DJ Nick Grimshaw, singer Robbie Williams and others in terrible exchanges that were pointless, drab and did nothing for the show and all about ego. In contrast, those winners of the evening were not anywhere in the mainstream, apart from Cowell brainchild’s One Direction. Thanks for turning up, Si. I’m still awaiting a response, though never get one. You know what for. Obsessed with a tele camera, tanktop and media coverage, mogul Cowell uttered a few minimal words whilst chewing gum as he squawked.
An award ‘made’ for One Direction to encourage viewers to tune in was a practise that ate into any credibility the Brits hoped to have. ‘Hey, got an idea. Let’s nominate One D and we can get all the kids to watch.’ Have you forgotten that the demographics watching, past the watershed, no less are grown-ups, adults and matured teens? Sharon Osbourne’s epic fail attempting to make a penis joke about Harry Styles from a mother at sixty year old was unappealing. Mrs. O had also been previously involved in an online row with daughter Kelly’s fight with Lady Gaga earlier this year.
No gripes with Lana Del Rey, here! Deserved.
Adele won the best single for Skyfall. After last year’s doomed mistake, in which Adele responded with a deserved flipping of the bird for cutting her speech off, this year gave a humourous video message, in which she was rehearsing for the Oscars, as mentioned, and also stated she would keep it short. Producers said that it was preparing to “right that wrong” tonight for last year’s bungle. Cutting off Adele is like cutting off Meryl Streep at the Golden Globes or other Oscar people who have sheer prominence to the ceremony for their talent. You do not do so, so easily. If timing is an issue then you should have cu others of to allow space for people you know are coming up and need allocation.
The Brits were all over the place and have lost yearly viewers however this year’s crippling stumble has seen thousands turn their TV attention elsewhere. How can music media barons in charge of productions as big as this, and certain others previously addressed by FalseFabs, get it so wrong? Does it imply, which it does, that the producers are so out of touch with the changing and reality of the world that it goes on its statistics which actually tell you nothing about what is necessary to adhere to? Take a step back and get those needed on board instead of flaunting your own stylist principals which lack exactly that. The ceremony is non-existence, unworthy, and of no interest to be there. It’s simply become a waste of time. Change it, or scrap it! It can be saved, but those in charge may not know how to do so. Think!